Today I uploaded some “work in progress” pics from the Dead Generals season. They are specifically about the montage of many military propaganda motifs and Royalefam insignias.
Initially, the print was meant to be for the side wall panels of the Jackal & Hyde Dunks.
However, after the initial test print was done on a piece of craft paper, we fell in love with the look and decided to make it the backdrop for the look book.
Our next question was: How do our customers get a piece of the print? So we decided to print them directly onto the shoe boxes. We had to spend a much bigger amount of work and time on the shoe boxes but we enjoyed every minute creating them.
First we unfolded all the boxes, then laid them flat on a table and silk screened them individually.
We like to work in layers, so we cut up some stencils and marked the boxes with Larger Dead Generals motifs randomly so that every box is different.
Next we laid them all flat on the floor and dripped paint on them. Then once the panit dried, we folded them back up and …Shazaaam!
