What would you do if you have a floor that looks totally depressing? Well, we decided to paint it and damn it looks awesome now. Still its only phase 1 of the many phases. Some Interior decor is still needed. Will keep all updated most def.
Archive for the ‘Features’ Category
New SBTG x G-Shock DW-5600 Collaboration | Casio Men’s Watch News on mygshock.com
On September - 23 - 2009
Singaporean sneaker customizer SBTG has designed a custom G-Shock to be given away by Royalefam. It’s basically a DW-5600E-1 with gold printing on the bezel and bands. It’s marked as being a 25th Anniversary G-Shock, which is odd since it seems a little late. There’s no word on exactly how many will be produced, but it’s probably not very many.
Update: It looks like only 8 of these G-Shocks are out there. So the odds aren’t very good of getting one of these. For such a small number they might have gone more this route rather than a full production run.
Thanks reznor.
SBTG x Royalefam x G-Shock DW-5600E
Update 2:
It looks like these custom G-Shocks have been hanging around for a while now. GameBoy2Go posted a scan of an article from a newspaper in Singapore back in September of 2008.
So this article says there was 10 of these produced all together. And this new giveaway says they are giving away one of only eight remaining.
Update 3:
It looks like you can also buy one of these here. For One Thousand Dollars!
via mygshock.com
Another post from mygshock.com . Our watch is now available at our webstore www.royalefam.com
The New York Times > Magazine > Consumed: For Kicks
On September - 23 - 2009
CONSUMED
For Kicks
By ROB WALKER
Published: March 20, 2005
BTG Customized Sneakers
Mark Ong was a sneakerhead — that is, one of the thousands of people all over the world who talk and think about sneakers the way that Paul Giamatti’s character in the movie ”Sideways” talks and thinks about wine (only without chemical dependency or pointy-head metaphors about the meaning of life). Then, about a year and a half ago, a Web site called Niketalk held a contest, inviting readers to submit photographs of sneakers they had ”customized” — given new, hand-painted designs. Ong, a graphic designer, reworked a pair of white Air Force 1’s with a safari-print graphic treatment adapted from a different Nike model, and he won. There was no prize, but it was the beginning of a new career. Now known as SBTG (pronounced ‘’sabotage”), Ong sells his customized Nikes for $350 a pair.
‘; } else if (ads[0].type == “flash”) { s += ‘‘; } else if (ads[0].type == “text”) { nyt_google_count += ads.length; google_ad_section_line_height = “14px”; google_ad_section_padding_left = “7px”; google_title_link_font_size = “12px”; google_ad_text_font_size = “11px”; google_visible_url_font_size = “10px”; s += ‘
\n
\n \n
\n Ads by Google \n
what\’s this? \n
\n
\n
\n
\n
\n \n’; for (i = 0; i \n
\n
\n
\n’; } s += ‘
\n
\n\n’; } document.write(s); return; } google_ad_client = ‘nytimes_display_block’; google_ad_channel = ‘big_ad’; google_ad_output = ‘js’; google_max_num_ads = ‘3′; google_ad_type = ‘text, image, flash’; google_image_size = ‘336×280′; google_safe = ‘high’; google_targeting = ’site_content’; if (window.nyt_google_contents) { google_contents = nyt_google_contents; } else if (window.nyt_google_hints) { google_hints = nyt_google_hints; } // –>
SBTG is not the first sneakerhead to, in effect, go pro. The most famous customizer is probably the Los Angeles-based artist who works under the name Methamphibian, whose shoes (or kicks, as they say) can go for $900 a pair and who is now designing sneakers that are scheduled to be produced by DC Shoes, which makes skateboarding shoes and apparel. But the story of SBTG affords a look at one facet of the sneaker phenomenon — that is, the way that fashion and brand loyalty can come together in what might be considered the folk art of a consumer culture.
Ong works out of his apartment in Singapore, but his projects are transnational. After winning the Niketalk competition, he made a set of 72 pairs of sneakers for a store in Tokyo. He has since released sets with the Hong Kong toymaker adFunture and a London D.J. called Unkle. For Sneaker Freaker magazine, based in Melbourne, Australia, he contributed a step-by-step customizing guide and executed a custom Nike Dunk co-branded with the sponsor Tiger Beer. His shoes are included in the world-traveling sneaker gallery show Sneaker Pimps (sponsored in part by the Finish Line retail chain), and he is starting an apparel line, Royalefam, with Ambush, a Singapore boutique. ”Right up to this day, I still think that it feels kind of surreal,” SBTG told me recently of his transition from fan to brand.
SBTG’s first official U.S. sneaker release last year was at Packer Shoes in Teaneck, N.J. A boutique-style shop that looks as if it belongs in Lower Manhattan, Packer is a spinoff of a family-owned Yonkers store; Michael Packer, who runs the Teaneck store, explained that his father had one of the first Nike accounts in New York. On the night the shoes were released, a couple dozen sneakerheads journeyed to Teaneck and bought most of the 24 pairs of the SBTG X Packer Desert Mayhems.
Sneaker enthusiasm has a long history. Consumers have blurred the lines between athletic gear and stylish streetwear. Sneaker makers have responded by stoking the market for status-giving scarcity by producing limited-edition models that can draw small mobs (although it’s likely that the mobs are mostly sneakerpreneurs who then flip their purchases on eBay for huge markups). Perhaps customizing, the popularity of which is growing, gives consumers more control over what makes a product special.
Maybe the strangest thing about the sneaker subculture is that Nike, a mainstream megabrand, is not shunned like mainstream merlot in ”Sideways” but is at the center of the action. Niketalk.com was not founded by and is not moderated by the company but rather by a handful of dedicated sneaker fanatics who swap news, gossip and opinions about Nike products. Alex Wang, better known in the sneaker community as Retrokid, is an administrator of the site and is another sneaker enthusiast who has gone pro, as the creative director of the magazine Sole Collector. He says Nike is not directly involved in the site, though people at the company read it, and it’s widely believed that some of them post. (Nike declined to comment for this column.) Nevertheless, it’s essentially a community of brand fans, with more than 35,000 registered users. It’s as if a computer-hacker subculture developed around a devotion to Microsoft products. SBTG says he has had only limited contact with Nike, but so far it is the only brand of sneaker he has worked on. ”It’s got nice lines, nice space, it looks right; it sort of motivates me,” he says. ”It’s the perfect canvas.”
E-mail: consumed@nytimes.com.
via nytimes.com
A post which was done up a long time ago, thanks for the write up!
Logan Hicks – Nuart 09 | Timelapse Video | FRESHNESS | Men’s Fashion, Streetwear, Sneakers, Gadgets and More
On September - 22 - 2009
via freshnessmag.com
There are many stencil artists around the world but there are none as intricate and detailed as Logan Hicks. He has single handedly brought the stencil art game up to the next level with his super detailed and large scale art works. He pain stakingly prepares each stencil by hand taking days to collate the different layers of the art works. Each different color needing a separate stencil that is carefully layered on top of each other and sprayed with paint. Here you can see his latest installation for Nuart 09 in Norway.
Source: Freshness Mag
Shifting Office Process
On September - 22 - 2009
Just yesterday, we have shifted most of our belongings to our current office space in Commonwealth. The process was enjoyable as we had the help of Melvin (Royalefam) , Derrick (Singapore DMC First Runner Up), Andy (Bro), Nick ( www.plussixfive.com ) and Seng Chye (Tai Sun) who willingly lend their hand to help us aid our Shifting. We wouldn’t be able to do it without their help. Probably the only thing I can remember from our conversations was when our ever soft spoken Nick from Plus Six Five said the following…
”Hey Be careful, Don’t Hurt Your Back” Awesome times, awesome help, awesome family. Till we have “CUSTOM” our office… enjoy this blog !
Caught Our Cat In That Pose
On September - 18 - 2009
Just felt that I have to post this up. This is truly a classic!
Mani X Royalefam
On September - 16 - 2009
Its not everyday you get to see our cat Mani all prepared and geared up for his photoshoot! I must say Mani looks great in photographs!
Hermes Photoshoot
On September - 15 - 2009
Here is the shots taken today during the photoshoot with Hermes. I am definitely proud to be part of this project.
Day Out With Hommies
On September - 11 - 2009
It was a pleasure for us to be hanging out with Derrick from Knight Riders who is going to represent Singapore in the world DMC and we are dedicated to sponsor him some clothing to dress up as a champion over there. We are sure he would perform his best and win it for Singapore! Go Derrick!
Joining us is also Ah Hui from Stone For Gold as seen in http://stoneforgold.com/ . I must say that I really love his craftsmanship and we’re hoping to do more future collaborations with him. All in all it was a pleasant evening for hanging out.
As the night proceeded we decided to head down to the skate park at ECP and it was an eye opener for me! It is madness and there were many talented skaters around the area. We will definitely visit the skate park more frequently.
Nike’s 2010 Line Up
On September - 9 - 2009
In a surprising move by Nike SB, they offer an ‘official preview’ of their 2010 Spring Collection. This should have been done a long time ago and it’s also a good move to squash all sorts of rumors of what might be dropping and sketchy looking pics of leaked product. Shawn Baravetto walks us through the various shoe drops explaining inspirations and colourways, while Tony Gaiotti navigates us through the extensive range of Nike SB apparel; shedding some light on materials used as well as the P-Rod inspired collection.
Source: N-SB