Mark Ong

Altered skateboards

Posted by Mark Ong On January - 12 - 2010Comments
Download now or watch on posterous

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This is probably the biggest skateboard I’ve ever rode on !!

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A Sneakerland bedtime story…

Posted by Mark Ong On January - 6 - 2010Comments

"Once upon a time back in 2003, some guy called Mark Ong sat in his bedroom staring at a pair of all white Air force one's. He thought, 'Wouldn't it be great if I could take this simple, plain white pair and turn it into something entirely new?'

So he took out a paintbrush, mixed up some paints, and began to paint on the rather unlikely new canvas.

The painted shoe was surprisingly appealing and since it couldn't be framed and displayed on a wall, he decided to display it on the internet where it was received with a warm welcome and much love.

And so the first SBTG custom was born. "

It's been seven years since those first SBTG's were created on an Air Force One, and you could say we've come full circle.

SBTG grew from being just a one-man show to becoming a global brand. And Mark Ong expanded from being a solo artist into a design company known as Royalefam.

Sneaker customizing has gone from an obscure hobby to being acknowledged as a legitimate occupation as well as an respected art form. And the industry continues to grow and develop.

We believe there is room enough for everyone in the game, and our committment to our customers, supporters, and fans is to continue living our motto and Evolve Beyond Our Surroundings.

Here's wishing everyone a great new year in 2010!

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plussixfive | Online Magazine for Fashion, Lifestyle, Art, and Culture Within The +65 State » Ricoh x Stussy | GR Digital III

Posted by Mark Ong On December - 23 - 2009Comments

Ricoh x Stussy | GR Digital III

Nick Chong / December 23, 2009
Photography / Tech Accessories

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Come 2010, Stussy will be celebrating their 30th anniversary with the release of a co-branded Ricoh GR Digital III camera. Ricoh, has previously never collaborated with a brand to offer a customized camera body in their cult favorite GR Digital line. Royal Blue seems to be the theme colour for the Stussy XXX Collection and the camera prominently features it on the shutter button, mode dial and lens cap. All the fonts on the camera have also been changed to the familiar handwriting of Shawn Stussy that has become a signature of Stussy and on the 3.0 LCD panel it features a XXX logo when the camera is shutting down. Limited quantities of this camera will be produced and will go on sale some in early Febuary 2010. Scroll down for detailed pics.

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via plussixfive.com

Great write up by Nick from Plussixfive! Definitely a must have for camera enthusiast!

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The SABOTAGE ACADEMY Class of 2009

Posted by Mark Ong On December - 22 - 2009Comments
Just a short follow up from my previous post, This screen tee is exclusive to those who have been a part of The Sabotage Academy, Class of 2009. It has been a rocking year and we will be expecting more mayhem in 2010! 

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X’mas Dinner

Posted by Mark Ong On December - 21 - 2009Comments
Last saturday was a memorable experience for me as I hosted a pre X mas party at my place. I’ve invited all the interns who have hung out with us during the past year and a couple of old friends and it was pleasant to have everyone under one roof. The food and drinks sure get the crowd relaxed and merry. 

It didn’t take long for the interns to get hooked on my bro’s ROCKBAND and DJ HERO. I am glad to see them having a good time at my home. 

While 2009 was no doubt a roller coaster ride for everyone, we’ve all managed to pull through. A great line up is coming soon in 2010! 

Mark Ong

SBTG Academy

Posted by Mark Ong On December - 18 - 2009Comments
SBTG has came a long way and have definitely progressed way beyond my expectations. I still remember back in the days where I was painting in my parents kitchen together with Jean listening to Metallica. Who would have thought that it would have evolved into an academy?

Here in the SBTG Academy, our troopers will learn a wide range of useful skills to customize your shoes. It is crucial that our students are willing to explore the unexplored, to dare to take that step and believe they can do it. The SBTG Academy gives all a room to explore their creative side of the brain and to produce master pieces, no matter what the canvas is. 

For interested applicants for our trial sessions, check back for more updates while we develop our course materials. We hope to see you here in the SBTG Academy.

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Eileen Chan’s Internship with Royalefam

Posted by Mark Ong On December - 14 - 2009Comments


I hereby declare the completion of Eileen Chan’s internship here at Royalefam. Taking full charge of the marketing, she has definitely kicked us up a few notches with her innovative mind and initiative. We know you have gave it your all in your time here and we wish you all the blessings the universe can provide, we will miss you dearly. 



You will always be part of our family, Love, 

Mark Ong & Fam.

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Lodger boots

Posted by Mark Ong On December - 11 - 2009Comments

It feels pretty damn awesome holding the pair of boots that the awesome guys at Lodger sent to me. I’m going to be customizing the pair and it’ll be up for auction for charity purposes.

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It’s really exciting to be working on a totally new and different medium, and I can’t wait to get started on it. I feel like SBTG all grown up, from customizing sneakers to customizing handmade boots.

And man I have to say, these Lodger boots are PERFECT! Each pair of their boots are handmade and gorgeous. And the pair that I’ll be customizing is the Country Boot in a perfect shade of rustic tan. Anyway, check out the rest of Lodger’s collection on their website while I get back to work. Can’t wait to start!

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Support the DJ AM Memorial Fund

Posted by Mark Ong On December - 7 - 2009Comments

The DJ AM Memorial Fund maintains the legacy of Adam Goldstein and his commitment to helping others struggling with addiction. Utilizing media partnerships to garner support and increase awareness, contributions will help organizations and projects committed to addressing issues of addiction and recovery.

While I was prowling through eBay today, I found a pair of SBTG customs on sale for the DJ AM Memorial Fund. It’s The Boulevard from way back! So if anyone is keen on getting The Boulevard, hit up the DJ AM Memorial Fund eBay via this link. Help donate, and all proceeds goes into the Memorial Fund, committed to helping those struggling with addiction.

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My DC Life Admiral Sport ‘Metallic Silver’

Posted by Mark Ong On November - 20 - 2009Comments

These are the kicks I was rocking when I was in Auckland for the DC x Royalefam Circus of Mutants launch party, courtesy of the good guys at DC Shoes of course. This pair is the DC Life Admiral Sport ‘Metallic Silver’, which isn’t even launched yet! If you like it, be patient cos it’ll be available in 2010!

My kicks are even more awesome after my new buddies Renee Renee and Tru’fant aka Reuben Droughns signed it. Here are the photos!

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